The Public Relations course equips security professionals with the essential interpersonal and ethical skills needed for respectful, effective engagement with the public, clients, and media. This dynamic and interactive course bundle emphasizes real-world application of verbal de-escalation, cultural sensitivity, bias awareness, professionalism, and ethical conduct.
Through scenario-based learning, behavioral analysis, and communication techniques, students will gain the confidence and competence to manage conflict, uphold public trust, and represent their organizations with integrity. Whether resolving disputes, navigating sensitive interactions, or handling media inquiries, participants will learn to act responsibly, respectfully, and within legal and professional boundaries.
This course includes the following modules:
- Introduction to Public Relations
- Understanding Human Behavior and Body Language
- Verbal Skills and Crisis Intervention
- Recognizing Gender and Racial Discrimination
- Substance Abuse and Mental Illness
- Ethics and Professionalism
- Client and Public Perception
- Media Relations
By focusing on the human side of security, this course prepares students to build trust, defuse tension, and enhance decision-making with emotional intelligence and cultural awareness.
